Designers are incorporating sports inspiration into their collections, with Louise Trotter from Carven citing the technical performance of sportswear as an influence on her designs. Meanwhile, Cadwallader plans to leave for vacation earlier in the year to allow for a longer preparation before the September show.
Marine Serre’s custom look for Venus Williams was made from repurposed tennis bags, highlighting the importance of athletes in her shows and campaigns. The upcoming Olympics also present opportunities for designers, with Coperni possibly dressing one or two people for the event. Lacoste created looks for athletes at Vogue World and released an “Olympic heritage” capsule collection in honor of the Paris 1924 Olympics, hinting at a potential influence on fashion collections in September.
The interaction between sport and fashion is emphasized, with Lacoste’s creative director noting the intricate relationship between the two. Ludovic de Saint Sernin has decided to stay in town to work on a collection, stating that he might attend Olympic competitions if his mom has tickets. As we approach September, it is anticipated that the impact of the Paris 2024 Olympics will continue to shape future collections and reinforce the enduring influence of sports on the fashion industry.