In a major development for airline ticket bookings, Southwest Airlines has announced a new partnership with Google Flights. This collaboration allows customers to access ticket prices and book flights directly on the popular online travel tool. With this partnership, Southwest aims to increase the visibility of its available flights, fares, and services to a broader audience beyond just its own website.
To be featured on Google Flights, airlines must form a partnership with the tool. Now that Southwest has joined forces with Google, customers can compare different fare options and easily book their desired itinerary on Southwest.com. Google Flights aggregates information from over 300 airlines, online travel agencies, and various partners, making it an extensive resource for travel planning.
Southwest is not alone in this partnership as major U.S carriers like American Airlines, Delta Air Lines, and United Airlines have also joined Google Flights. Despite some planned reductions in schedules for the post-summer period, Southwest is projecting high-single-digit operating revenue growth for the rest of the year. The airline had previously anticipated double-digit growth but remains optimistic about its future performance with this new partnership.
Overall, this collaboration between Southwest and Google Flights promises to provide customers with more options for booking flights and accessing ticket prices while expanding the reach of both parties’ services.
