Sonic Drive-In has announced that they will be sponsoring the X Games, which will take place in Ventura, Calif., at the end of June. This will be the first time in the history of the action sports competition that Sonic will be a “presenting partner.” The games and musical performances are scheduled to take place from June 27-30 at the Ventura County Fairgrounds. In addition, Sonic has created a specially designed Sonic Park, a racecourse that will host five of the competitions.
During the X Games, Sonic will also be operating a family-friendly area called Sonic Club ’95, which will offer first tastes of new menu items. Fans will have the opportunity to meet select X Games stars, sample beverages, and hang out with them at the club. Collectibles exclusive to the games will also be available for purchase, although Sonic has not provided specific details on these items.
Ryan Dickerson, Sonic’s chief marketing officer, stated in a press release that the partnership with X Games aligns with Sonic’s image of fun and engagement with fans. “We’re thrilled to partner with such an iconic event like the X Games,” he said. “The X Games represent everything we stand for – fun, excitement and pushing boundaries.”
Sonic is known for its trademark parking lot delivery service and wide variety of drinks. The company aims to showcase these unique experiences it offers to customers during the X Games by hosting events such as sonic park races and offering exclusive collectibles for purchase at sonic club 95. Additionally, sonnic plans to collaborate with musical artists and performers like JP Saxe and Kelsea Ballerini to promote its customizable drinks throughout this event
