In a class-action lawsuit filed against soda brand Poppi, a consumer alleges that the company’s products do not provide as many health benefits as advertised. Kristin Cobbs, who has purchased Poppi drinks multiple times due to their labels describing them as prebiotic sodas and featuring the slogan “Be Gut Happy. Be Gut Healthy,” claims that the drinks only contain around 2 grams of prebiotic agave inulin fiber, which is insufficient to provide any real health benefits according to research.
Cobbs also argues that if consumers drink more Poppi, any potential prebiotic benefits would be negated by the increased sugar consumption from the drinks. She is seeking monetary relief for herself and others who may have been misled by Poppi’s marketing claims.
Poppi has released a statement defending its products, stating that they are committed to revolutionizing soda for the next generation and that the lawsuit is baseless. The company plans to vigorously defend against the allegations.
The lawsuit against Poppi highlights the growing trend of functional beverages, which claim to improve health and wellness. Sales of prebiotic and probiotic drinks in the U.S., like those from Poppi, have surged in recent years according to data from consulting firm AlixPartners. This case serves as an example of consumers holding brands accountable for the health benefits they claim their products provide.
