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In May 2023, brand director Yuri Kim shared a video on Instagram showcasing her parents’ unique outfits. She has always admired their eclectic style, which combines independent Japanese brands with a touch of Southern California flair. Following the positive reception of the video, Aki and Koichi Kim began regularly posting their ‘outfits of the day’ on Instagram and TikTok. Aki, 73, typically starts the videos by pressing record and then walking back to hug her husband Koichi, 75, before twirling for the camera. Over the course of just one year, the duo gained 915,000 followers on Instagram and 318,000 on TikTok. Their most popular video on TikTok has nearly 10 million views.
The Kims’ social media presence has grown rapidly over time. Through their videos they have showcased their unique fashion choices to a large audience while captivating followers with their authentic portrayal of their daily outfits. Their popularity on social media platforms like Instagram and TikTok has allowed them to connect with a global audience and share their love for fashion and creativity with others. With their rise to social media stardom
