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Small Business Saturday is fast approaching, and businesses in Jacksonville, Florida are gearing up to celebrate the occasion. The city has seen an increase in small business openings throughout 2023, adding to its already vibrant local business scene. From a vintage boutique in Springfield to new bookstores in the urban core, this year has been one of growth for small businesses.

Major retailers are also joining the fray, with Gateway Town Center welcoming new stores and Regency Square Mall set to change hands. The holiday shopping season is just around the corner, and these new shops are eager to attract customers.

One of the highlights of this year’s Small Business Saturday lineup is two new independent bookstores that have opened their doors in Jacksonville: Happy Medium Books Cafe and Literary Lounge. Femme Fire Books, which has been open for a year now, is also celebrating its milestone by having a physical location.

In addition to bookstores, there are plenty of other small businesses worth checking out. Purple Mangrove offers pre-owned and vintage clothing along with beverages and plants. Sunhoney is a modern bohemian boutique that recently opened up on Jacksonville Beach. Planet Circle offers unique gifts, home decor, and plants in Riverside while Greenhouse combines a bar, coffeehouse, and shop all into one convenient location in Brooklyn.

This growth in small businesses has brought excitement and vitality to the city’s local economy. With so many new shops to explore and support during Small Business Saturday, it’s the perfect time to discover these new additions to Jacksonville’s business landscape while also supporting local entrepreneurs.

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