In 2019, Irish Ultra Premium Whiskey Brand SENSES was launched by a collaboration between chef owner Damian Grey of Liath Restaurant and Rupert Egan, Master Bonder of Egan’s Irish Whiskey. The brand is a unique project that allows the five foundations of taste – Bitter, Sour, Salt, Umami, and Sweet – to be experienced through five individually crafted and finished 23-year-old Single Malt Irish whiskeys.
The launch campaign for SENSES was developed by Circle Content. The team at Circle helped to conceptualize and develop the entire launch, including the Brand Film, Stills Photography, and 3D Bottle Renders from their studio in Deansgrange. Managing director Alan McQuaid stated that early in the development process they knew they wanted the final aesthetic to reflect a marriage between science and intuition. Their goal was to evoke the combination of precise science with instinctive creativity to create a transformative offering. They were blown away by the product and needed to ensure that the communications around it reflected its unique nature.
Liath Restaurant is a Two Star Michelin restaurant located in Blackrock that explores and challenges preconceptions of taste through eight seasonal menus. They delve into the five building blocks of taste – Bitter, Sour, Salt, Umami, and Sweet. Liath Restaurant has held two Michelin Stars since 2022 and is at the forefront of Irish gastronomy.
Rupert Egan is the great-great-grandson of Henry Egan of P & H Egan (established in 1852), now representing the sixth generation of whiskey bonders in his family as Head Bonder for Egan’s Irish Whiskey. He is responsible for all distillate purchases, wood policy, maturation management, blending
