Video streaming platform SeenThis has partnered with Integral Ad Science (IAS) to provide advertisers with accurate video metrics validation. This collaboration means that marketers can now use IAS on the SeenThis platform to measure the performance of their video campaigns and creative. The goal is to ensure that advertisers have confidence in their ads being seen by real people, and this certification is a step towards stronger accountability and transparency in the digital ecosystem.
Jesper Benon, CEO of SeenThis, emphasized the importance of this partnership, stating that it aligns with many of their goals in analyzing the value of digital advertising placements and addressing issues around fraud, viewability, brand risk, and media quality. Csaba Szabo, EMEA managing director at IAS, highlighted the need for granular insights that provide better measurement and greater control over digital media campaigns. Working with partners like SeenThis allows IAS to deliver results for marketers by providing added transparency and actionable data.
In addition to offering accurate video metrics validation, SeenThis’ technology aims to reduce emissions by decreasing wasted data through methods that only stream content when it is in view. This not only helps advertisers save money but also contributes towards a more sustainable digital ecosystem.