The City of San Luis Obispo’s Buy Local Bonus program has wrapped up for the fourth consecutive year, and the results are impressive. This holiday season, a whopping $943,547 was injected into the local economy, marking a significant impact on local businesses.
The program included businesses like The Mountain Air, Boo Boo Records, and Open Air Flowers. The city worked alongside the SLO Chamber of Commerce to offer support to local businesses by increasing its initial investment to $125,000. This investment was utilized to purchase twenty-five $25 gift cards from qualified local businesses. The promotion ran from Nov. 24 to Dec. 23, serving as an incentive for shoppers to prioritize local retailers in the city of SLO.
SLO City Economic Development & Tourism Manager Molly Cano expressed happiness about the significant number of community members choosing to spend their money at local retailers, despite the convenience of online shopping. “We are thrilled that so many people in our community have chosen to support local businesses through this program,” she said. “It shows that they value our unique shops and services.”
The program exceeded expectations, selling out earlier than anticipated and exhausting the city’s funding. This year’s program saw about 5,000 shoppers qualifying for the promotion – a 23% increase from the previous year. Gift cards were distributed among 170 different local businesses, showing widespread support for the program.
Shoppers actively participated in the program, submitting nearly 8,000 qualified receipts, according to the City of SLO website. City Manager Derek Johnson emphasized the program’s importance