In 2023, the residential air conditioning market experienced a 40% growth compared to the previous year, driven by increasing temperatures and demand for cooling solutions. Despite this growth, only 55% of Spaniards have air conditioning in their rooms, while 73% have it in larger areas of their homes. Factors such as energy efficiency, sustainability, and smart technology are important considerations when choosing air conditioning for the home.

Samsung Electronics has introduced AI Auto Comfort technology into its air conditioning devices, enabling intelligent control of temperature and energy consumption without user intervention. The technology optimizes different modes based on environmental conditions and personalizes usage patterns for maximum efficiency and convenience. Samsung’s equipment is designed to create a calm air atmosphere, distributing fresh air quietly and smoothly to promote rest.

Smart technology is attractive to 77% of respondents, who see it as a way to optimize energy and water consumption and reduce waste. Samsung’s ‘SmartThings’ app allows users to monitor power consumption and adjust settings for both temperature and power consumption in one app. All Samsung WindFree air conditioners have an energy rating of A++ or higher, leading to up to 50% more efficient electricity consumption compared to A+ rated units.

With increasing heatwaves and rising demand for cooling solutions, the residential air conditioning market is expected to continue growing in 2024. Samsung’s focus on energy efficiency, comfort, and convenience with the integration of AI technology in its air conditioning devices aims to provide users with optimal conditions while reducing energy consumption and waste.