On July 2nd, the world celebrates World UFO Day, commemorating the anniversary of the 1947 Roswell incident. This day marks the crash of an Army weather balloon in New Mexico, which sparked conspiracy theories about a government cover-up. UFO enthusiasts around the globe celebrate this day as Americans prepare for their Independence Day festivities.

The town of Roswell, dubbed the “UFO capital of the world,” hosts its annual UFO Festival during this time. The event attracts people from all corners of the globe and nearly doubles the town’s population. Merchant sales skyrocket as visitors flock to witness costume contests, speeches, panels, and family-friendly activities. City Councilor Juliana Halvorson shared her thoughts on NewsNation’s “Elizabeth Vargas Reports” about the festival’s importance in welcoming both believers and skeptics alike.

Although there are few UFO sightings in Roswell nowadays, Halvorson noted that there has been an increased interest in UFO tourism following whistleblower David Grusch’s claims about alleged government programs involving nonhuman technology. Despite these claims being denied by the US government, visitors are encouraged to keep an open mind and explore Roswell’s UFO museum, which houses the world’s largest UFO library. Whether you are a true believer or simply looking for some family fun, Roswell offers something for everyone on World UFO Day.