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The Black Hair Experience, an organization dedicated to celebrating Black hair and culture, has partnered with Sally Beauty, a leading destination for high-quality hair color and care, to launch the first “Rooted in Success” event series. The series will start with two pop-up events on Saturday, February 24 in Atlanta, and Saturday, March 16 in Washington, DC.

Sally Beauty currently carries an extensive assortment of over 100 textured hair brands – over 50 of which are Black-owned or founded. It is also home to six Black-founded emerging brands from Sally Beauty’s small business focused Cultivate Accelerator Program. The retailer’s commitment to building an ecosystem that fosters connections within the textured hair community is evident through this partnership.

As part of the launch of Rooted in Success, active HBCU-enrolled students in the US will receive 10% off in-store and online at Sally Beauty. This spring event coincides with Black History and Women’s History Months, providing an opportunity for engagement between students from Historically Black Colleges and Universities (HBCUs), entrepreneurs, Black- and female-founded beauty brands, and consumers.

John Goss, president of Sally Beauty said, “We believe beauty is a powerful form of self-expression, and we see it as our role to facilitate access beyond quality products by providing opportunities for influential industry leaders to engage, inspire, and connect with consumers and young entrepreneurs.” At Rooted in Success, Sally Beauty is showcasing founder-led stories from both emerging and established Black beauty leaders. They are excited to celebrate this partnership through local events and continued support year-round.

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