Rochester Regional Health recently launched a brand refresh with a focus on providing top-notch health care through teamwork. The hospital’s new campaign, “We’re Here for It,” highlights the importance of having a strong support system, both inside and outside of the hospital.
The campaign features Chelsea Autovino, a mother of two who fought stomach cancer while pregnant with her second child. Despite facing significant challenges, she is now cancer-free thanks to the collaborative efforts of her many doctors. Autovino emphasizes the importance of having a support team to help her through her journey.
Dr. Rachel David, a medical oncologist and hematologist at the Lipson Cancer Center, stresses the significance of teamwork in providing comprehensive care for patients like Autovino. She explains that the hospital is dedicated to working together to support not just the patient but their entire family.
The new campaign by RRH aims to partner with the community, educate individuals, provide employment opportunities, foster connections and promote healing. With over 500 locations throughout the region, the hospital plans to make a positive impact on the lives of individuals and families facing health challenges. Through collaboration and teamwork, Rochester Regional Health is committed to delivering high-quality care to those in need.