In recent years, legal sports betting has experienced rapid growth in the US, with 38 states and Washington, DC embracing it. This expansion has brought millions of dollars in revenue and job opportunities to the economy. However, it has also highlighted some of the industry’s challenges, such as betting scandals and questionable advertising practices. In response to these issues, the industry is working to improve player protections and responsible gaming practices.
Advancements in technology have led to new developments in sports gaming, including pick ’em-style games and peer-to-peer gaming. As more states legalize gambling, new roles are emerging to meet the evolving demands of the industry. Business Insider has compiled a list of early- and mid-career staffers who are making significant contributions to the US sports betting and gaming industry.
These rising stars, recommended by industry experts and vetted by BI’s reporters, have demonstrated their impact on their organizations and the industry as a whole, as well as their leadership skills. The list includes executives from major sports-betting operators, individuals reshaping the role of media in the industry, and key players in startups. Their work addresses key themes in the industry, such as responsible gaming, micro betting, audience engagement, and product innovation.
BI’s 16 rising stars in sports betting and gaming for 2024 are:
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