The domestic tourism industry is facing challenges, according to Matthias Matzer, the managing director of the Austrian Hotel and Tourism Bank (OeHT). Despite strong sales and overnight stays, companies are not seeing profits due to rising costs and negative portrayal of tourism. In an interview with the KURIER, Matzer expressed concerns about these issues and highlighted several factors affecting the industry.
Matzer mentioned high interest rates, labor shortages, transition to sustainable practices, and difficulties in business succession as some of the challenges facing the tourism industry. He emphasized the need for financial stability and expressed hope for interest rate cuts to alleviate pressure on businesses.
Despite these challenges, Matzer noted that there are government initiatives such as the sustainability bonus and Green Tourism Loan to support businesses in their transition to more sustainable practices. These initiatives offer subsidies and low-interest loans to incentivize investments in energy efficiency, resource conservation, and emission reduction.
The OeHT plays a crucial role in facilitating access to funding and providing support to tourism businesses. Matzer stressed the importance of addressing sustainability in the tourism industry, particularly in light of climate change. He emphasized the need for businesses to invest in green transformation to ensure long-term success.
In addition to financial support, the OeHT is also focused on assisting businesses with succession planning. With many SMEs expected to transition in the coming years, Matzer highlighted the importance of preparation and strategy for a smooth handover to the next generation.
By addressing these challenges and opportunities, Matzer aims for OeHT’s role as a key player in supporting sustainable growth within Austria’s domestic tourism industry.
