Amagi’s Zero Slate technology has been successfully showcased on VIZIO’s WatchFree+ channels as part of their Stream Personalization initiative. This innovative technology adjusts the length of ad breaks on a per-viewer basis, eliminating the need for slates or filler during linear ad breaks. This new approach focuses on providing a personalized streaming experience for viewers.
The personalized approach to digital streaming has already seen positive results, with a significant increase in viewership on VIZIO’s channels using the Zero Slate capabilities. Amagi ANALYTICS data shows more than a 20% increase in viewership, indicating the potential for a more engaging and profitable future for entertainment. This industry-first innovation sets the stage for enhanced viewer experiences in the streaming world.
Research from Amagi ANALYTICS suggests that traditional slates used to fill unsold ad space might actually contribute to viewer churn by up to 15% in the Free Ad-supported Streaming TV (FAST) ecosystem. The success of Zero Slate demonstrates that personalizing ad break lengths can improve viewer engagement and deliver high-quality viewing experiences over time. This technology is just the beginning of a suite of Stream Personalization capabilities that aim to create more engaging linear viewing experiences.
VIZIO’s Group Vice President of Platform Content and Partnerships, Katherine Pond, expressed satisfaction with the partnership with Amagi and the implementation of Zero Slate technology. Collaborations like this highlight VIZIO’s dedication to enhancing user experiences and delivering personalized content to viewers. Amagi’s Co-founder and Chief Revenue Officer, Srinivasan KA, also shared excitement about the potential of Stream Personalization technology to revolutionize the linear viewing experience.
