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Luster, a cutting-edge AI-powered technology, is transforming the sales industry by providing sellers with personalized practice environments and drills to improve their skills. By leveraging data-driven insights, Luster’s proprietary generative AI discourse engine proactively identifies and closes skill gaps to enhance sales performance.

With Luster, sales teams can practice their skills in a controlled environment without relying on person-to-person role-plays or live customer interactions. This not only provides more impactful feedback but also eliminates the need for time-consuming and costly training methods. Christina Brady, CEO and Co-Founder of Luster, emphasizes the importance of this technology in empowering sales teams to sell better and faster.

By predicting and closing individual skill gaps, Luster improves the quality of sales interactions and provides quantifiable ROI for sales leaders to measure the impact of their training efforts. With real-time insights at both individual and team levels, Luster is designed to address existing challenges in sales training and help companies achieve their sales goals.

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