Sainsbury’s has teamed up with Microsoft to harness the power of artificial intelligence and machine learning to revolutionize its store operations and shopping experience for customers in the UK. As part of its ‘Next Level Sainsbury’s strategy,’ the supermarket will use generative AI for online shopping and improve search capabilities for customers.

The collaboration aims to provide store colleagues with real-time data and insights to streamline in-store processes like shelf replenishment. By integrating multiple data inputs such as shelf-edge cameras with AI technology, colleagues will be guided on which products need restocking, ultimately improving efficiency and productivity.

Over the next five years, Sainsbury’s will leverage Microsoft Azure platform to deliver these enhancements, combining data assets with Microsoft 365 collaboration tools. Clodagh Moriarty, chief retail and technology officer at Sainsbury’s, commented on the collaboration, stating that it will help the supermarket become the UK’s leading AI-enabled grocer and transform capabilities to drive efficiency, productivity, and customer service.

CEO of Microsoft UK, Clare Barclay, expressed excitement about working with Sainsbury’s to revolutionize the retail experience through the integration of AI technology. The partnership aims to develop new services that will enhance both customer and colleague experiences, marking a significant step towards the next generation of retail.