3motionAI is a Toronto-based company on a mission to revolutionize the way musculoskeletal (MSK) injuries are assessed, managed and prevented on a large scale. The company’s focus is on addressing the root cause of MSK injuries preemptively, rather than just managing them after they have occurred.
Many adults around the world suffer from MSK injuries, and traditional methods of data collection, physical exams and motion sensors have limitations. 3motionAI offers a streamlined solution with real-time data capture, analysis, and predictive reporting that allows users to access instant actionable insights through a mobile app equipped with 3motionAI technology. This technology identifies performance indicators and hidden injury risks that can help prevent injuries before they occur.
Reed Hanoun, the founder and CEO of 3motionAI, emphasizes the importance of prioritizing prevention over managing post-injury needs and recovery. He believes that MSK injuries are preventable, and the company’s mission is to stop them from occurring in the first place. By using injury management tools like 3motionAI, employers can reduce significant costs associated with MSK injuries such as $600 billion spent by employers on workplace injuries, $420 billion spent by insurers on MSK care and 36% of surgeries that are avoidable. Insurers and sports teams can also benefit from this technology as it shifts the focus from managing post-injury needs to prevention through technology.
