Walmart Business has spent the last year developing solutions and services specifically for SMB customers. Now, they are helping small businesses prepare for holiday office celebrations by launching their Holiday Party Shop and Employee Gift Finder solutions. These offerings are designed to save time and money while helping businesses and nonprofits prepare for holiday parties. Walmart has partnered with TikTok star Corporate Natalie to provide advice and a curated marketplace shopping experience for holiday party needs. The Gift Finder tool also offers tailored product recommendations, allowing shoppers to sort ideas by price range, customer rating, availability, delivery speed, and brand.
Walmart believes that throwing a great party is not just a seasonal tradition but also an opportunity to strengthen team spirit and camaraderie within a business or nonprofit organization. As part of their robust omnichannel infrastructure, customers can utilize same-day delivery or curbside pickup for online orders, making it easy to get everything they need in time for the holiday season. Walmart Pay is also available for members who prefer to shop in-store, allowing them to complete their transaction using the shared payment method in the Walmart Business app.
These flexible offerings demonstrate Walmart’s strategic focus on providing a B2B buying experience that meets the diverse needs of everyday shoppers while still catering to the specific requirements of small business owners and operators. According to Ashley Hubka, SVP and General Manager of Walmart Business, “We recognized that we had both the capabilities and the opportunity to really focus on them in a way that we had never done before.” This focus on customer needs has led Walmart Business to become a trusted partner for SMB customers looking to save time and money during the holiday season.