The National Restaurant Association’s recent report on Restaurant Technology Landscape 2024 highlights the growing trend of technology usage in restaurants, creating new connections between restaurants and their customers. The report emphasizes the importance of understanding consumer expectations regarding technology, particularly in full-service restaurants and home delivery options, as well as differences in preferences among different generations.
According to Michelle Korsmo, president and CEO of the National Restaurant Association, restaurant operators are constantly innovating to stay competitive. The use of technology is seen as a way to enhance the customer experience and improve service areas. Key highlights of the report include the increasing investment in technology by operators, with a focus on enhancing the customer experience and implementing artificial intelligence integration.
Restaurants are adapting to consumer preferences by expanding their technology offerings, with a focus on making the ordering and payment process more efficient. Technology is becoming a standard expectation in the delivery segment, with consumers expecting to use computers or smartphones to access and customize delivery orders. Overall, the use of technology in restaurants is expected to continue to grow, driven by the desire to enhance the customer experience and stay competitive in the industry.
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