HBX Group has announced a major investment in customer service innovation using Google Cloud’s AI technology to redefine the customer experience within the travel and hospitality sector. The project, developed in collaboration with specialized provider Emergya, will introduce an AI-first customer service model that will be gradually implemented across service channels in the upcoming months.
Xabi Zabala, the chief operations officer of HBX Group, expressed excitement about this partnership with Google Cloud and Emergya, stating that it marks a significant milestone in the company’s transformation journey and highlights their dedication to innovation in various areas, including Customer Service.
Zabala emphasized that at HBX Group, customer satisfaction is a top priority, and the investment in advanced AI technologies signals a strong commitment to meeting and exceeding customer expectations. The integration of automation for routine tasks, quicker response times, and improved support from experienced customer service teams will result in personalized and unique assistance for customers. By combining people, technology, and data, HBX Group aims to deliver world-class customer service that sets them apart in the industry.
