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HBX Group has recently made a significant investment in customer service innovation by leveraging Google Cloud’s AI technology. Their goal is to redefine the customer experience in the travel and hospitality sector. This strategic decision highlights HBX Group’s commitment to delivering service excellence and innovation to their partners and clients.

The use of AI chatbot assistant technology is becoming increasingly popular among business people. With a computer laptop, individuals can have conversations with an Artificial intelligence chat bot program on a website to generate something and display it virtually on the screen. HBX Group recognizes the importance of introducing innovative products and services, and with a strong technological foundation in place, the company is in a prime position to utilize cutting-edge AI capabilities.

After transforming its foundational technology, HBX Group is utilizing Google Cloud Contact Center AI technology and Gemini models to enhance customer interactions and provide quick, precise support across all customer engagement channels. The project will be developed in collaboration with specialized provider Emergya, and the new AI-first customer service model will be gradually implemented across service channels in the upcoming months.

Xabi Zabala, Chief Operations Officer at HBX Group, stated that the collaboration with Google Cloud and the strategic partnership with Emergya mark an important milestone in the company’s transformation journey. This investment in advanced AI technologies demonstrates HBX Group’s commitment to innovation, especially in the area of Customer Service. By automating routine tasks, reducing response times, and supporting the work of their customer service teams, HBX Group aims to provide unique and tailored support to their customers by combining people, technology, and data.

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