Amazon Connect Chat is now offering support for Apple Messages for Business, providing businesses with a powerful tool to offer personalized customer experiences through the default messaging app on iOS devices. With features like link previews, quick replies, forms, attachments, customer authentication, iMessage apps, and Apple Pay, customers can easily browse recommendations, track shipments, schedule appointments or make payments.

This integration not only increases customer satisfaction but also reduces costs by allowing customers to initiate chats anytime by tapping on the registered phone number on an Apple device. This reduces call volumes and operational costs by diverting calls to chats. The chats utilize the same AI-powered chatbots, routing, configuration, analytics and agent experience as other communication channels in Amazon Connect, ensuring a seamless omnichannel customer experience.

The integration with Apple Messages for Business is currently available in multiple regions including US East (N. Virginia), US West (Oregon), Canada (Central), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Europe (Frankfurt) and Europe (London). To learn more and get started with Amazon Connect’s integration with Apple Messages for Business