Revolutionizing Brand Performance: Meta’s New AI and Business Tools Boost Engagement and Streamline Operations

Meta, the parent company of Facebook, has recently introduced a range of new AI and business tools that are designed to boost performance and engagement for brands. Among these tools are AI chatbots on Messenger, paid marketing messages on Messenger, and the Threads API.

The AI chatbots on Messenger use Meta’s latest large language model, LLaMa 3, to interact with customers about products and provide support. This feature has helped businesses like White Coat Manila save costs by reducing their service expenses by 20%.

Select advertisers can now take advantage of Messenger to create, organize and send paid marketing messages to customers who have opted in. This feature is similar to recent marketing messaging capabilities on WhatsApp.

The Threads API allows businesses and creators to publish posts, engage with replies, and access insights across Threads at scale using third-party apps.

Meta’s new updates offer AI-powered tools that aim to drive revenue, reduce costs, and improve engagement for advertisers using its apps. According to Meta, every $1 spent on ads generates $3.71 in revenue for advertisers on average, with a 12% increase in return on ad spend (ROAS) since 2022. Campaigns utilizing AI-powered “Advantage+” tools see an even higher ROAS of $4.52.

Brands like Unilever’s Living Proof have experienced benefits such as a 15% lower cost per purchase and an 18% higher purchase volume by utilizing Meta’s new generative AI ad creative tools. However, privacy concerns remain regarding the use of AI technology emphasizing the importance of Meta implementing safeguards into its new systems.

Overall, Meta’s new tools offer innovative solutions that help drive performance, engage customers and streamline operations for brands on its platform.

In conclusion, Meta’s recent release of new AI and business tools has provided brands with powerful solutions to enhance their performance and engagement on the platform. These solutions include AI chatbots powered by LLaMa 3 that interact with customers about products and provide support leading to cost savings for businesses such as White Coat Manila who saw a 20% reduction in service costs. Select advertisers can now use Messenger to create paid marketing messages at scale while the Threads API allows businesses