To make holiday shopping more convenient for those looking to support local or small businesses, Google has introduced a new small business filter for its search and maps. With this filter, shoppers can easily find online products offered by local retailers that identify as small businesses. This includes e-commerce brands, local businesses, and sellers from marketplaces like Etsy and eBay.
According to a press release, the new filter is in response to 84% of people surveyed in a Google/Ipsos survey indicating that supporting local and/or small businesses is important to them. To access the small business filter on Google, shoppers can look for it when shopping on desktop or mobile or select it on “maps” when searching for local businesses. Small businesses can also add the “small business” attribute to their listings on Google.
In addition to the small business filter, Google is also highlighting its “deals destination,” which features items for sale online. Shoppers can find deals by typing “shop deals” or looking for specific items like “shop sneaker deals.” To help consumers shop for gifts during the holiday season, Google is expanding its generative AI capabilities with an updated Search Generative Experience (SGE) and a virtual try-on tool that will include men’s tops.