Leeds United has announced Red Bull as their new front of shirt partner, with the company also taking a minority stake in the club. This multi-year agreement is expected to bring in new commercial revenues and additional capital investment for the club. The partnership will officially begin at the start of the 2024-25 season, with the minority stake helping the club to compete on and off the pitch as they aim for promotion from the Championship.
Despite a disappointing 1-0 play-off final defeat to Southampton, Leeds remains focused on their goal of returning to the Premier League. The club sees the partnership with Red Bull as a key step in their journey towards success both on and off the field.
Leeds Chairman Paraag Marathe expressed his excitement about the new partnership, noting how the consortium of investment partners will be valuable in the club’s future endeavors. Red Bull’s involvement is seen as a historic milestone that will empower the club to reach its full competitive potential. With this newfound support, Leeds can continue to push forward and strive for greatness both on and off the field.
