The F1 Grand Prix in Las Vegas was a massive success, attracting over 300,000 visitors to the city over four nights. The race, held under the lights on the Strip, was a spectacle that had not been seen before. The event generated over $880 million in spending and resulted in a 25% increase in F1’s revenue for 2023.
The NASCAR Chicago Street Race also made headlines with its first-of-its-kind event for the stock car series. With an impressive setup costing $50 million, the event drew 50,000 people and saw NBC’s viewership reach a six-year high with nearly 4.8 million viewers tuning in.
The NHL Stadium Series at MetLife Stadium had a successful run with a record television audience of nearly 1.6 million viewers and unprecedented sales across two nights. Merchandise sales were also at an all-time high for back-to-back nights.
The NFL’s Super Bowl LVIII in Las Vegas set new highs in TV ratings, total betting handle, and secondary-market ticket pricing. Legends reported record licensed retail merchandise sales during the event, which went off without a hitch. Commissioner Roger Goodell expressed excitement about the league returning to Las Vegas for future events.
The U.S. Open Tennis Championships set records for attendance with nearly 960,000 fans attending the event at Flushing Meadows in 2023. Star winners like Coco Gauff and Novak Djokovic drew in over half a million fans alone during the first week of play.
Lastly, the World Baseball Classic saw significant increases in revenue and attendance, with over 1.3 million fans attending the tournament throughout Asia and Latin America
