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Rauw Alejandro, the reggaeton sensation, is undergoing a new management and business team as he continues to tour and release new music. His longtime attorney and business manager José Juan Torres, personal manager Matías Solaris and CEO of FPM Entertainment, Jorge “Pepo” Ferradas have been appointed to his core team.
Ferradas has experience managing artists like Camilo and Rels B, and his expertise includes overseeing deals and management for artists in Spanish-speaking markets as well as working with major companies like Live Nation and Universal. In an interview with Billboard during the Governors Ball music festival, Alejandro expressed gratitude for his past work with Eric Duars but is excited about the new direction he is taking with his new team.
Alejandro has made a name for himself in the reggaeton music scene for his choreography and genre experimentation. With 53 songs on Billboard’s Hot Latin songs chart and 11 top 10 hits, Alejandro has seen success in his career. His collaborations and unique style have contributed to his growing popularity, and he ended 2023 at No. 6 on Billboard’s year-end Top Latin Artists chart. Currently signed to Sony Music U.S. Latin, Alejandro’s career continues to thrive under the guidance of his new team.
