The San Diego Chicken, a beloved icon of the city’s sports scene, is celebrating his 50th year in “semi-retirement”. Meanwhile, the six major players in venue F&B are engaged in a frenzied scramble, with companies acquiring major accounts from one another over the past 12 months. In a separate development, SBJ delves into the decline of blockbuster sports movies and explores how a Formula 1-themed movie starring Brad Pitt, set for release in June 2025, could potentially alter this downward trend.
SBJ’s Chris Smith examines the reasons behind the steady decline of blockbuster sports movies over the past decade. Despite the rise of streaming platforms and the impact of the pandemic on theater attendance, Smith suggests that these factors are not solely responsible for the decline. Instead, he argues that other factors such as changing consumer preferences and a shift away from traditional storytelling have also contributed to this trend.
One potential solution to this decline is presented by a new Formula 1-themed movie starring Brad Pitt, which is set for release in June 2025. According to Smith, this film has the potential to alter the current downward trend if it can appeal to modern audiences and provide an engaging narrative that resonates with both fans and casual viewers alike.