Puig, the Spanish company renowned for its fine perfumes and ownership of brands like Carolina Herrera and Paco Rabanne, made a significant debut on the Barcelona stock exchange in 2024. The company carried out the largest IPO in Europe expected for the year and the most significant in Spain in almost ten years, raising around 3,000 million euros. The operation involved a capital increase and the sale of existing shares, with little influence from new shareholders.
Puig’s primary revenue stream comes from fragrances, with brands like Paco Rabanne contributing significantly to the company’s turnover. Despite diversification efforts into makeup and skincare, fragrances remain a major revenue driver. The company has seen significant profit and sales growth in recent years and anticipates further expansion into new markets.
The outlook for Puig and the industry is optimistic, with growth projections in skincare, fragrances, and makeup. Generation Z is expected to play a crucial role in driving online sales and personal care product consumption. Puig aims to maintain its position as a key player in the sector and capitalize on emerging trends to sustain growth and profitability.