In the second episode of his “Clearly Conspicuous” podcast series, consumer protection attorney Anthony DiResta delves deeper into the Federal Trade Commission’s (FTC) approach to regulating artificial intelligence (AI). The Biden Administration’s executive order on AI has tasked the FTC with protecting consumers from bias and discrimination in AI technology.
Anthony DiResta emphasizes that companies can be held liable for the actions of their AI vendors and contractors, making it essential for them to implement compliance measures such as pre-release assessments, transparency, vendor vetting, employee training, and monitoring.
As AI regulation continues to evolve, the FTC will utilize its jurisdiction over unfair practices to prosecute harmful AI applications. Additionally, DiResta suggests that more comprehensive federal and state laws on AI may emerge in the future.
The podcast episode underscores the importance of companies proactively addressing regulatory requirements and ensuring ethical and responsible AI use to protect consumers and mitigate legal risks. Companies must take a holistic approach to ensure that they are not only complying with regulations but also implementing best practices to ensure ethical use of AI technology.