Austin, TX-based Praytell has announced the appointment of Sean Flynn as Senior Vice President (SVP) for its new sports practice. In his new role, Flynn will report to CEO Andy Pray and work alongside SVP Stephanie Shambo to lead the practice, which currently consists of 10 staffers.
Flynn has extensive experience in the sports sector and brings a wealth of knowledge to Praytell’s sports practice. He previously co-led Ketchum’s sports practice as SVP and has worked for various roles within the Omnicom Group firm since 2010. He briefly left to work on global consumer PR at Netflix from 2017 to 2018.
In his new position, Flynn’s primary focus will be on helping sports clients maximize their investments and identify new opportunities for brands. With major events like the Summer Olympic Games in Paris approaching and other significant happenings worldwide, there is a growing demand for sports expertise from clients. Flynn’s role will also contribute to Praytell’s holding company Project’s initiative to bring together people from the network in a unified agency approach, focusing on sports, gaming, and entertainment.
Praytell recently secured a contract with the Cayman Islands Department of Tourism as its U.S. PR and influencer AOR, highlighting the agency’s expanding client portfolio despite slight decreases in revenue globally and in the U.S., according to PRWeek’s Agency Business Report 2024. The agency remains focused on growth and diversification with Flynn now leading its sports practice poised to make significant strides in this sector and beyond.
The appointment of Flynn signifies Praytell’s commitment to investing in the sports sector while also expanding its client base beyond traditional sectors like tech or finance. With more brands looking towards capitalizing on their strengths and building a strong brand identity through sporting events or partnerships, there is an increasing demand for expert guidance that can help them achieve their goals effectively.
In conclusion, Praytell has made a strategic move by bringing on Flynn as its SVP for its new sports practice in Austin, TX. With his extensive experience in the industry, he will play a crucial role in helping clients maximize their investments while identifying new opportunities for brands across various sectors.
With major sporting events happening worldwide, including the Summer Olympics in Paris next year, there is no doubt that brands are becoming more interested in leveraging these occasions to increase brand awareness and create meaningful connections with their target audience.
Flynn’s appointment comes at an opportune time as he will have access to all areas of Project’s initiative that aims to bring together people from different networks into a unified agency approach focused on sporting events, gaming, and entertainment.
Overall, this move by Praytell is an indication that they are committed to staying ahead of industry trends by investing heavily in emerging markets like sports while still maintaining their expertise across multiple sectors such as technology or finance.