As the 2024 NFL season begins, Pepsi is launching a new marketing campaign that features several major NFL stars in a “gladiator-themed” commercial. The advertisement includes players like Bills quarterback Josh Allen, Ravens running back Derrick Henry, Vikings receiver Justin Jefferson, and Chiefs tight end Travis Kelce. According to reports, Pepsi has partnered with Gladiator II, which is set to debut later this year.
The commercial showcases the NFL stars as gladiators, pushing Pepsi’s product through their athleticism and fame. It will be interesting to see how well the advertisement resonates with the audience and if it is successful in promoting Gladiator II. Only time will tell if this collaboration between Pepsi, Gladiator II, and NFL stars proves to be a profitable marketing strategy.