The construction and catering industries are facing challenges in attracting apprentices, with smaller companies struggling to find staff. The Valais region is experiencing growth, but local companies like Lauber IWISA in Naters are still struggling to recruit apprentices in the Upper Valais. To address this issue, companies are getting creative in their recruitment efforts.
Lauber IWISA offers a range of incentives to attract talent, including covering the cost of driver’s license and cell phone subscriptions for apprentices. They also provide perks like ski passes or festival passes and have implemented a 4.5-day work week with a focus on positive company culture. HR manager Flavia Heinzmann believes that providing a supportive environment and opportunities for growth are key to keeping apprentices engaged and motivated.
To attract good apprentices, companies participate in various events at schools, career fairs, and campaigns in the region and neighboring areas like Italy. Building a positive reputation as an employer and trainer is essential to attracting and retaining talent. The shortage of apprentices varies across industries, with sectors like hospitality, hotel, and construction facing difficulties in filling positions due to physical demands of the work, limited opportunities for advancement, and lower wages.
Proponents of vocational training highlight the opportunities for further education and career advancement after completing an apprenticeship. Companies that offer training and support for higher education pathways can attract motivated apprentices who see long-term value in their training. However, some barriers include high costs of further education that may deter some apprentices from pursuing additional qualifications despite employers having the opportunity to support them financially or through incentives such as bonuses or promotions within the company culture.
Overall, companies must adapt to the changing expectations of today’s apprentices by offering meaningful work experience that aligns with their interests or passions as well as opportunities for personal growth through mentorship programs or job shadowing experiences.
Additionally investing in employee development is crucial for building strong relationships with employees which helps retain them while also contributing positively to company culture ultimately leading to higher productivity levels
