One-Third of Spaniards View Generative AI as a Key to Career Advancement

A recent study by Salesforce has revealed that over a third of Spanish workers (39%) believe that mastering generative artificial intelligence (AI) will help them get a promotion at work. However, the report also warns that the lack of clearly defined policies around the use of this technology may be putting companies at risk.

According to the study, 61% of Spanish workers claim to have used generative AI tools that are not formally approved by their company, and up to 33% have used them despite being expressly prohibited. Many of these employees turn to the new technology without any training, guidance, or approval from their company.

The study titled ‘The Promises and Difficulties of Generative AI at Work’ compiles the opinions of more than 14,000 workers from fourteen countries, including Spain. It points out that company policies and training around generative AI are not clearly defined or, at best, ambiguous. Despite this, workers recognize the importance of this technology in advancing their careers, with 74% of those who use it saying it makes them more productive.

However, the lack of training and defined policies has led users to perform ethically questionable activities at work when using generative AI, such as passing off AI work as their own or inflating their skills. Moreover, the report reveals that 86% of Spanish workers believe there are barriers to using generative AI at work.

The report emphasizes the need for companies to invest in safe, ethical, and reliable generative AI tools and to train their employees on the safe and ethical use of AI. It concludes that it is not a question of whether companies apply generative AI but how they do it effectively, safely