The NFL has announced that it will continue advertising on social media platform X, despite recent controversies and concerns over content moderation. NFL Chief Media and Business Officer Brian Rolapp stated that the league will continue its advertising efforts on the platform because of the large number of fans present on it.
However, a recent instance of the platform allowing a harmful anti-Semitic message has raised concerns about its handling of user-generated content. Critics argue that X allows viewpoints that are considered harmful under the guise of free speech, sparking widespread debate about reasonable limits on what can be posted online.
This raises questions for advertisers and potential impacts on the user base. The NFL is currently considering whether to financially support the platform and indirectly endorse its approach by purchasing ads there. So far, however, the league has remained firm in its support of X.