The NFL has made a strategic move to enter the streaming service world by partnering with Netflix to broadcast games on Christmas. This new deal will extend through 2026, with two games set to air on the popular streaming service this Christmas. The matchups include Kansas City Chiefs at Pittsburgh Steelers and Baltimore Ravens at Houston Texans.
The NFL is expanding its reach to a broader audience by featuring more games on streaming services such as Amazon Prime Video and Peacock. Last year, Peacock streamed a playoff game, showcasing the Kansas City Chiefs’ wild-card round win over the Miami Dolphins in January.
This collaboration with Netflix marks a shift towards streaming platforms for the NFL. It began with the successful “Quarterback” reality series in 2023, which laid the groundwork for this new venture. The decision to partner with Netflix for three years of Christmas Day games is not only a strategic move but also a new revenue stream for the league as it looks to expand its digital footprint.