NewJeans, one of the hottest K-pop bands of the moment, is collaborating with PUBG Battlegrounds, the popular battle royale video game. The South Korean band, comprised of Danielle, Hanni, Haerin, Hyein, and Minji, has quickly risen to fame in the international music scene since their debut less than two years ago. With their lively and innovative style, they have captured the hearts of millions of fans with hit songs like “Attention” and “Hype Boy”.
The collaboration with PUBG Battlegrounds will introduce exclusive cosmetic content for players. This includes iconic bunny hats and beanies from their music video “OMG”, as well as Bunnies-themed backpacks named after the girl band’s fandom. Players can also expect to find colorful chests and special chests offering unique NewJeans-themed bonuses. The release date for this collaboration is scheduled for June 12 on PC and June 20 on consoles. An introductory video showcasing weapon customization will also be released to accompany this exciting news.
NewJeans is part of ADOR, a subsidiary of Hybe Labels, the parent company of BTS. Their creative director, Min Hee-jin, known for blending early 2000s influences with unique musicality, has helped propel them to stardom since their debut in July 2022. Their latest double single “How Sweet/Bubble Gum”, released last month, has been met with rave reviews from fans and critics alike. In addition to participating in the Billboard Women in Music Awards alongside Annalisa earlier this year, they have solidified their status as rising stars in the music industry.
Overall, this collaboration between NewJeans and PUBG Battlegrounds promises to be an exciting venture into new territory for both parties. Fans can look forward to even more great things from this talented group!
