The K-pop industry is known for its unique collaborations with video games, and the latest addition to this list is NewJeans’ collaboration with PUBG: Battlegrounds. The five-member girl group has been incredibly successful since their debut, ranking eighth among the most successful artists globally in 2023. This collaboration marks another significant achievement for the group, who have previously worked with Riot Games on League of Legends.
In this collaboration, NewJeans will introduce objects, weapons, and skins in their unique style to the popular online video game. While details are still scarce, fans are eagerly awaiting what this means for the game’s graphics and gameplay. The track “How Sweet,” released earlier this year, has already been a hit among fans of both NewJeans and PUBG: Battlegrounds.
This partnership showcases the growing relationship between the K-pop industry and the gaming world. In recent years, we’ve seen other notable collaborations like Le Sserafim working with Overwatch 2, Exo’s Byun Baek-hyun voicing champion Ezreal in League of Legends, Blackpink holding a virtual concert in PUBG Mobile, and Twice creating a virtual platform in Roblox called “Twice Square.” These collaborations not only bring new content to gamers but also help to promote each other’s brands and reach new audiences.
