New World Foods, a subsidiary of the Valeo Foods Group, has announced the launch of SIDES, its first product in collaboration with popular YouTube group The Sidemen. These high-protein, low-calorie meat snacks are available in three flavors: Buffalo Chicken, Chipotle Steak, and Korean BBQ Steak. Inspired by the growing popularity of The Sidemen’s chicken shops across the UK, SIDES is a healthier alternative to traditional snacking options.
The SIDES range is an extension of New World Food’s successful Wild West Steak Strip ambient range, combined with the massive appeal of The Sidemen. James Newitt, CEO of New World Foods, expressed his excitement about this new venture and the effort that went into creating it. He looks forward to consumer response.
The Sidemen, with over 150 million subscribers on YouTube, have been expanding into the FMCG space in recent months. The SIDES healthy snacking products are a key part of their global growth strategy. Ethan ‘Behzinga’ Payne of The Sidemen is thrilled about bringing these products to retail stores across the UK and making SIDES snacks more accessible to a wider audience.
SIDES CEO Robin Mehta highlighted the collaboration between The Sidemen’s signature sauces and the expertise of Wild West Brand from New World Foods. This partnership has resulted in a meat snack range that offers unmatched flavor and quality. Mehta believes that there is significant potential for growth both in the UK and internationally with these innovative products.
Overall, this collaboration between two popular brands will undoubtedly bring unique and delicious options for healthy snacking to consumers across the country while also providing an exciting opportunity for growth and expansion for both companies involved.