A new strategic communications agency, World’s Fair Communications, has been launched by PR leaders Craig Radow and Eric Schultz. The focus of the company will be on organizations in the realm of entertainment, technology, and the creator economy.
Led by Radow and Schultz, World’s Fair Communications will be headquartered in Los Angeles with a presence also in New York. TheSoul Publishing, where Radow was previously the vice president of global communications and Schultz was the senior director of global communications, will be a partner alongside the two.
The agency’s first clients are digital studio TheSoul Publishing and talent management firm Underscore Talent, which is a division of TheSoul Publishing representing content creators across various social media platforms like TikTok.
Specializing in generating press coverage, media relations and training, thought leadership, crisis communication, speaker development, brand identity and messaging, content strategy, awards, and reputation management, World’s Fair Communications offers a wide range of services.
Radow’s background includes serving as vice president of global publicity and brand marketing at 20th Century Fox Studios’ consumer products division before joining TheSoul Publishing. He has experience in consumer marketing
