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The Kansas City Chiefs and Las Vegas Raiders played against each other on Christmas Day in 2023, marking a significant milestone for Netflix. The streaming giant has reached a three-year deal with the NFL to broadcast the league’s Christmas Day games. This move marks a shift away from Netflix’s previous focus on documentaries and live specials about golf and tennis as part of their sports content.

Under this deal, Netflix will be broadcasting two NFL games globally on Christmas this year, with plans to stream “at least one” holiday game in 2025 and 2026. The financial terms of the agreement remain undisclosed. Netflix’s chief content officer, Bela Bajaria, expressed excitement about this deal, highlighting the massive audience that NFL football attracts.

The announcement of this year’s Christmas Day games will be made public later on the NFL Network and website. Partnering with Netflix, a service known for its popularity during the holiday, opens up new opportunities for NFL fans globally. Hans Schroeder, NFL’s executive VP of media distribution, noted that this partnership could help broaden the league’s audience both domestically and abroad.

NFL games are consistently the top-rated shows on US TV during the season, and this partnership with Netflix could help the league attract new viewers who may not have previously watched NFL games due to geographical or language barriers. Additionally, the NFL also plans to play five international games in three countries during the upcoming season.

This deal further solidifies the NFL’s partnerships with major US broadcast networks and prominent streaming platforms like Amazon Prime Video (Thursday night games) and YouTube TV (Sunday Ticket). With these partnerships in place, it is clear that the NFL is committed to reaching as many viewers as possible both domestically and internationally.

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