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Digital banks, also known as neobanks, are gaining popularity in Mexico. Unlike other virtual financial companies, these banks have the backing of established banking institutions such as Santander, Banorte, Banregio and Invex. This support extends to deposit insurance which is significantly higher in traditional banks compared to virtual financial institutions.

To qualify as a bank, digital banks must be licensed by the National Banking and Securities Commission (CNBV). One of the major players in the digital banking space is Hey Banco, a product of Banregio, which offers services such as debit and credit cards, personal loans and high-yield savings. Nu from Brazil has also made significant inroads in the Mexican market by expanding its offerings to include personal loans and savings products.

The success of Hey Banco and Nu has prompted other institutions like Ualá, Invex and Affirme to launch their own digital banking platforms. Even established banks like BBVA and Banorte are entering the digital banking space with their own offerings. These digital banks offer greater deposit insurance compared to virtual financial institutions in case of bankruptcy.

Some traditional banks like BBVA have opted to focus on moving all their services to mobile apps rather than launching a separate digital bank. These banks view technology investments as critical to their success in the digital age.

As the digital banking landscape continues to evolve in Mexico, consumers are presented with a wide range of options for managing their finances from traditional banks with mobile apps to fully virtual neobanks. The diversity of offerings reflects the changing nature of the financial industry and increasing demand for digital banking solutions.

In conclusion, neobanks are becoming increasingly popular among Mexican consumers due to their innovative products and services that can be accessed through smartphones. The backing of established banking institutions gives these neobanks an advantage over other virtual financial companies by providing higher deposit insurance levels in case of bankruptcy. With more established banks entering the market every day, it is clear that digital banking is here to stay in Mexico.

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