National World, a leading British multi-media company, has recently acquired Athletics Weekly Limited as part of their strategic focus on higher-value, specialized content. This acquisition expands National World’s sports coverage beyond football and brings a team of respected writers and commentators in the field of athletics to their roster.
The addition of Athletics Weekly aligns with National World’s growing stable of sports vertical platforms, such as 3addedminutes.com and totallysnookered.com. Mark Hollinshead, the Group’s Chief Operating Officer, sees this acquisition as a way to enhance their focus on unique specialist content with potential for higher advertising yield and multimedia brand partnerships.
National World is excited to welcome AW’s publisher, Wendy Sly, an Olympic medallist, to their sports coverage team. The brand’s authoritative voice in the field of athletics will provide valuable insights and coverage for fans and enthusiasts alike.
With the Paris Olympics approaching and athletics being a key Olympic sport, National World anticipates a successful summer of sports coverage through the lens of Athletics Weekly. The acquisition expands the company’s reach into new media channels, including video, events, and podcasts.
