Eppo, a software company, reached out to Moving Brands for help in creating an identity and website that would set them apart in the competitive data market. Moving Brands’ strategy director, Jordan Heber, noted that Eppo is a unique experimentation platform founded by a data scientist, distinguishing it from competitors created by engineers. Eppo’s A/B testing platform helps companies compare different versions of web pages or apps to determine the most effective option, providing businesses with the opportunity to utilize their own data for growth.
Moving Brands set out to create a visual identity for Eppo that highlights their dynamic nature while allowing for future expansion. The team based in London and the US developed a modular visual system that can be continuously adapted and evolved. Design director Joel Smith explained that Eppo challenged the team to embrace the unconventional to emphasize their background in data science and experimental approach.
The new branding features bold and unique color combinations to capture the essence of experimentation, with a modular logo that adjusts and transforms as it scales up, mirroring the growth of tech companies. The user experience, both in print and digital platforms, is designed to be constantly evolving, reflecting the experimental spirit of Eppo. By embracing the “weird” and pushing boundaries, Moving Brands successfully differentiated Eppo in the competitive data market, marking them as leaders in innovation and experimentation.
