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In recent years, MicroStrategy has emerged as a major player in the bitcoin market, with its founder and chairman, Michael Saylor, positioning the company as a key player in the industry. This shift from enterprise software to bitcoin has attracted significant capital to fund MicroStrategy’s active bitcoin acquisition strategy.

MicroStrategy has differentiated itself from other cryptocurrency investors by taking an active, leveraged approach to bitcoin investments. This strategy has been successful, with the company’s bitcoin per equity share growing significantly over the past few years.

Bernstein analysts believe that MicroStrategy’s aggressive stock buying strategy and its focus on bitcoin development have positioned the company well for future growth and success in the expanding digital currency market. The firm recently started covering MicroStrategy and gave it an outperform rating, along with a price target of $2,890. This projection suggests significant upside from the stock’s current level of $1,483.88, which has already seen a 135% increase year-to-date. In comparison, bitcoin has appreciated by 57% during the same period.

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