Microsoft Expands Use of 3D Graphics in Ads to Promote Edge Browser and Encourage Windows 11 Users

Recently, Microsoft has expanded its use of three-dimensional graphics in advertisements to promote its Edge browser and encourage Windows 11 users to make it their default browser. The 3D ads have been undergoing testing within the Edge browser for some time and are now being displayed to a larger audience. These ads appear when users open the Edge browser or when they view a PDF file, serving as a reminder to set Edge as their default browser.

According to reports from Windows Latest, the new ads are in the form of banners with 3D graphics that occupy a significant portion of the screen. These banners illustrate the ease of setting Edge as the default browser and highlight its advantages, such as its ability to block phishing and malware attacks. The ads also feature two buttons – one to confirm the user’s acceptance of the change and another to choose to set Edge as the default browser later.

While the ad serves as a visual reminder to users about setting Edge as their default browser, users still need to manually go to their Windows settings to make this change. Despite this extra step, Microsoft’s use of 3D graphics in their ads can help grab users’ attention and drive them to consider making Edge their default browser. Overall, these 3D ads could be an effective way for Microsoft to promote its Edge browser and encourage more users to switch from other browsers like Google Chrome or Mozilla Firefox.