On October 8, 2022, at Citi Field in New York City, Mr. Met was spotted during game two of the Wild Card Series against the San Diego Padres. The New York Mets are looking to expand their content business and have enlisted the help of Range Sports to achieve this goal. The Major League Baseball team has partnered with Range Media Partners’ sports division for a comprehensive content deal.
The collaboration will begin with the creation of short-form digital content focusing on off-field storytelling related to the team, players, and the culture of Mets fans. The Mets will collaborate with Range’s clients, including musicians and influencers who might be Mets fans themselves and have unique stories to share. This marks the second deal between the Mets and Range, with the first one being signed in 2021 as part of a brand booster initiative.
Mets president of business operations M. Scott Havens expressed the team’s excitement about working with Range Sports to enhance their brand awareness and attract new fans. Range Sports co-presidents Will Funk and Greg Luckman highlighted the importance of content in broadening the Mets’ reach and generating new revenue streams. They emphasized the potential for developing original content at the intersection of sports and lifestyle.
Sports leagues and teams have been increasingly investing in content, both long and short-form, to drive interest and revenue. Platforms like Netflix and Prime Video have commissioned series from various sports leagues, with Netflix creating Boston Red Sox-related content. The Mets’ collaboration with Range Sports underscores their ambition to capitalize on these trends and create innovative content opportunities.
The partnership between the New York Mets and Range Sports is an exciting opportunity for both parties to develop unique content that will enhance their brand awareness while generating new revenue streams.
