Meta Platforms (NASDAQ:META) is planning to offer businesses free artificial intelligence chatbots on WhatsApp, which will enable companies to automatically respond to customer inquiries and improve efficiency and customer service. The news comes from a report by the Wall Street Journal on Thursday. WhatsApp is Meta’s instant messaging and voice-over-IP service, and this move is part of Meta’s strategy to turn messaging apps into profitable business units.
At Meta’s Conversations conference in Sao Paulo, Brazil, marketers and sales teams gathered to discuss how businesses can leverage messaging apps like WhatsApp to enhance customer engagement, streamline operations, and increase revenue. This move shows Meta’s commitment to innovating in the messaging app space and supporting businesses in adapting to digital trends.
One European marketing company, Charles, has already started using the WhatsApp Business platform and is looking forward to future updates that will expand its commerce features in Europe. These updates include more automation and AI-powered chatbots, enhanced analytics and insights, and improved interactive functionality. WhatsApp currently allows customers to make payments through the app in India and Brazil, and Europe is expected to be the next market to receive this feature. This integration of payment options will further facilitate business transactions and provide a seamless user experience for customers.
